We’ve talked about finding the keywords to use in your website but we never really got down into the grit and grind of how best to integrate them.

How you use your keywords is important, particularly now as the new caffeine version of Google is coming out. If you use the keyword out of context, or repetitively in an exaggerated manner, it will not benefit your website in the same way as correct implementation.

Here are a few tips and ideas on how to use your keywords organically to get the best results:

1. Keywords in Your Titles

Even if you have a really catchy poetic title to give your website, you may want to reconsider and use your most important keyword here, or even two if you can. The search engine spiders read article titles and so do users for that matter. The title’s weight in determining indexing is quite large, so take advantage of it.

2. Photos

Adding texts to a picture is called adding ‘alt texts’ and that is how you’ll find it in the source of your website. Search engine crawlers can’t see images, but they can read the texts behind the picture, such as the description and the title so take advantage of these fields to use your keywords once again. In the Wix website builder you can add texts to your pictures as you add them to the galleries or by publishing the picture.

3. Writing a Smokin’ Description

The description is accessed through the settings menu at the top of the builder. The description is very important both for search engines and users. When your website appears in search results your description will accompany the result.  Make sure to include at least two of your most important keywords in your description. If you’ve chosen your keywords wisely, it shouldn’t be too difficult as the subject of your website should be related to the keywords. Take some time to write a super description. It’s worth the effort.

4. Meta Tags

Aside from the description Meta tag which you’re already familiar with there are other ways to get your keywords read in the source. For one thing, consider the names of your website pages. Suppose you’re building a website about flowers and you have galleries filled with pictures of flowers. Now, imagine you’ve divided the galleries by color (ex: red flowers, blue flowers, yellow flowers etc). Naming the page on which the gallery is located ‘Red Flowers’ if the gallery includes red flowers can help the search engine crawler figure out what that page is about. If you’ve added tags to each of the pictures and they include (at least some of them) the keyword ‘red flowers’, you’ve moved a few steps closer to optimizing your website. Headers are another element you should consider. Headers receive greater weight in determining indexing than regular texts and can be easily created in the Wix website builder. To create a header use the ‘title text box’ instead of the regular ‘paragraph’ text boxes. The bigger the title, the higher that header will rank. The largest header will appear as H1 in your website’s source (right click over the website > view source), the second largest will be H2 and so on and so forth.

5. Textual Integration

How should you use your keyword? How many times is enough? The purpose of the search engine crawler is to divine what subject your web page deals with. If you keep that in mind it will be easier to figure out how to use your keywords. If you find yourself writing a text and the same keyword keeps coming up naturally, you shouldn’t feel the need to erase it. If it comes up that often though, you may want to consider using different variations of that keyword as well instead, but that is for your consideration. Depending on how many texts you have on your website, using your keyword 3-5 times is more than enough.

To get some more information on how optimized your website is, you can download seaquake. This freeware will definitely give you more insight on how optimized your texts are and what the Google bot will see as he visits your website. It includes different statistics and details that are very helpful in the optimization process.