If you’ve upgraded your Flash website to premium, you may be using Google analytics to study the trends and behavior of your website. Keeping a close eye on your website’s trends is a good idea as it helps you know what changes you can implement to improve the statistics, or what is already working.

Here are a few of the terms you’ll encounter in your Analytics account:

Bounce rate –

The bounce rate refers to the percentage of visitors who enter your site and leave after viewing only one page. If you have a blog that may not be so bad, but usually people prefer to keep the bounce rate as low as possible.

How do you keep the bounce rate as low as possible? Well, it depends on many different factors, but make sure your navigation is clear and legible, so visitors to your site understand where each button or link will lead them. Also, take a look at the sources of your traffic. Which keywords are leading them to your site? Perhaps you’ve been indexed in non-relevant keywords and you need to optimize your site to bring better traffic your way.

Unique visitors –

Unique visitors are first time visitors who have never before been to your website. How is this measured? As you visit a website for the first time, a cookie is planted on your computer. Don’t worry, it’s a harmless cookie and you won’t feel it any other way. Next time you visit that website, it will search and find this cookie on your computer and recognize you and register you in the visitor loyalty statistics.

Visitor Loyalty –

Visitor loyalty is measured by the number of repeat visits your website gets.

Page Views (vs. impressions) (vs. hits) -

A page view is registered when a visitor requests to view a ‘page’ type file. This should not be confused with impressions and/or hits.

Each page view may include many hits. Hits count the number of times a person requests to view a file on a certain page. There could be numerous files on each page and hundreds of hits for each page.

An impression refers to the number of times an advertisement is loaded onto a user’s screen. This is only relevant to those of you including banners and advertisements in your website. From the other direction – when you visit a website and see a banner, even if you ignore it – you’ve made an impression. Isn’t that nice for you?

% Exit –

The Exit rate is different for each page. It is the percentage of users who have exited from that page.

If you want to learn more about Analytics in general you can always visit the official Google Analytics blog and if you have more questions about how to connect your wix.com Flash website to Google visit our help center, the Wixipedia article on the subject. Remember, to use embed Google Analytics into your Wix website you need to upgrade, any of the packages will do. Following your website’s statistics is like collecting intelligence reports that allow you to adjust your website and improve its usability. This benefits both you and your visitors.

Have Fun!