I want to use this post to address a prevalent misconception. Many people, as they begin to optimize their website, tend to perceive this process as somewhat contradictory with the rest of the work they’ve put in with the product and potential users in mind. In fact, the work they invest in their website is divided between work optimizing for users and work optimizing for Google – when in fact these two are almost one and the same.

Google and you have the same agenda

Google wants to know what your website is about – so do we. Think of your new free Flash website as a well written essay. You’d have to ask yourself first what the essay is about and if you can’t summarize this concept in a sentence, you aren’t doing your job well. What is your website about? Is it about selling t-shirts? Is it a business website for a dentist’s office? Is it your band’s fan page? Make sure this message is clear and comes across fast. There were over 183 million websites on the internet as of early 2009 and this number just keeps growing. If a visitor reaches your website and doesn’t know what it’s about he has no reason to stay. It takes a lot less time to click your mouse than it does to walk out of a store.

Google has the same agenda. It wants to be able to give the best search results and this depends very much on how you present your website. It uses algorithms that are meant to discover your website’s purpose and subject. That’s why it reads the titles and gives them precedence over other types of texts. That’s why the description is so important. That’s why it crawls the links leading to your website to understand what subjects are relevant to your website. If you’re website’s message is clear to Google, it will most likely be clear to an actual human visitor.

Define your website’s message clearly

Many people have searched and found ways to outmaneuver Google’s algorithms and get their website listed on the first page. However, Google continuously updates its algorithms and these websites don’t last very long. Spamming is basically a waste of time at the end of the day. You aren’t serving your users/visitors by offering them low-quality content, and you aren’t going to get very far with Google either. Playing the game however, may be a little harder and more complex, but it will improve the quality of your website and get you the right kind of traffic.

So make sure you define your message clearly. Notice our header: ‘Learn. Optimize. Get Your Wix Ranked’. Bing.  You know exactly what this blog is about. So does Google.

Are you being Google friendly?

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

This will be useful for those of you who are wondering whether Google has indexed your site, and what it looks like from the crawler’s POV.

The feature I’m talking about is the cache feature.
The technical definition for cache memory is ‘a fast storage buffer in the central processing unit of a computer’. Basically, cache is storage and what this means is that Google stores each website it crawls.

Google takes a snapshot of each of the crawled pages and stores (caches) this version. As you enter a search word, notice that practically every search result offers a regular link and a ‘cached’ link.

Why is this useful?

This is useful in cases of internet congestion (if you are unable to access the current page), if a website is very slow to upload or if the owner is working on the page and subsequently making it unavailable. Remember, when you view a cached web page you are viewing that web page as it appeared during the crawlers last visit. It may be quite different in the present.

Also, when you visit a cached version of a website from the Google search, you will see this page with your keywords highlighted in different colors. This can make it easier for you to find the content you were searching for.

So how does this affect You?

The good news is you can see Google’s stored snapshot of your website. This is a great solution for those of you who are wondering if Google has indexed your Flash website, and how exactly it sees it.

To see a cached version of your website, enter your website’s URL with the word cache: before it in the Google search. For example: cache:http://www.seomywix.com. If your website comes up, this means Google has already indexed it.

Another way to see the cached version of your website is to search for it in Google and choose the ‘cached’ link instead of the regular title link.

You can also download Google’s nifty tool bar, a very useful device in general, and cache the page you’re looking at.

At the top of the cached page is a header reminding you that you may not be viewing the current version of the website. It also gives you the date on which the crawler indexed this page. This is a good way for you to find out when and how often Google’s crawler indexes your website.

One last piece of information on cache. Google will cache the first 101kilobytes of text on your website, so if you have more than that (texts that is), don’t be surprised if you can’t retrieve it in the cached version of your website.

Its official, Yahoo is no longer using keywords for ranking purposes either.

A few weeks ago Google came out with an official announcement stating that it does not use the keyword Meta tag to rank websites. According to Google, this has been the case for a very long time, as a result of the excessive spamming of this particular Meta tag.

Now Yahoo has just announced the same during the Ask The Search Engines: Best Practices Edition at the SMX East conference. Later during a Q&A session with Cris Pierry, Senior Director of Search, Yahoo also noted that Yahoo no longer refers to the Meta keyword for its rankings and that in fact, Yahoo has not been using it for several months.

Just to clarify matters, this does not affect keywords in general, but only the keyword Meta tag. This is the tag you fill in when you enter the settings menu (from the top of the Wix editor) and fill in up to ten keywords with comas separating them. This Meta is also still relevant if you use different paid search applications, both by Yahoo and Google. In any case, as you optimize your website, it’s quite useful to write down your keywords before you write them into your description Meta tag (still very important) and title Meta tag (also crucial) along with the rest of the texts in your site.