If you are anxiously waiting for Google to take a look at your website, this post is for you. You may have recently created a new free website, and you’re waiting for it to come up in search results. Or you may have made some changes  – optimized your site’s title or meta-description, for example – but are still seeing the old version appear in search results. What gives?

Getting Cached…and Re-Cached

Every time a search engine crawler arrives at your site, it takes a snapshot, known as a cache. This is Google’s perception of your website. If you enter in a search cache:yourwebsite.com,  you’ll see the version of your site as it appears to Google. Until your site gets crawled again, this snapshot won’t change, and the way your site appears in Google will remain the same as well.

We’ve written a few posts on the subject of getting Google back to your site, to take a new cache. Backlinks, or links to your site, are paths that search engines use to crawl from site to site. The more backlinks you have from quality websites, the more likely Google is to index your site. There is another tool for getting search engine crawlers to notice your website and keep coming back for more…

Add New Pages to Your Website

Search engines are endlessly hungry for new, quality content. This is how they provide users with the best, most relevant information out there. Otherwise, we’d all still be using our Encarta CDs, or even (gasp!) hardcover encyclopedias.

Adding new pages to your website with new content is like giving your website a big red flag to hold up, signaling to the search engines that your site has been updated. Your new content will also cause people to revisit your site, sending out additional signals to the search engines that there’s something worthwhile going on. You may even score some new backlinks.

Content Tips & Resources

1. Use the post How Do I Know Google Has Seen My Website? if you need help figuring out the last time you were crawled.

2. Here’s a video tutorial showing how to add pages to a website

3. Break up large sections of content into paragraphs. Use subheadings and layout separators. The easier your content is to read, the more likely your site visitors will come back.

4. Do not create pages with spam-like content – for instance, creating an out-of-the-way page and filling it with keywords. The search engines, especially Google, have developed sophisticated ways of detecting spammy websites, and if caught, you run the risk of getting your site removed from Google’s index entirely.

Ideas for New Pages

• Testimonials. Many of the free website templates found at Wix have Testimonial pages – make use of them!  Include some testimony from current or past clients, that demonstrates the value you offer users.

• Clients. Add a Clients page to your site, where you go into a little more detail about a particular client or patron of yours. Write a short story about how your business worked wonders for someone.

• News. Add a page for any important changes, and keep visitors updated as to the very latest in what’s going on with your business or website. Sort of a mini-blog inside your website.

• How To’s. This type of content can really get the SEO juice flowing. Provide something unique like a tutorial that users will appreciate.  Make sure it’s related to your product/services.

You don’t have to go crazy adding a new page every day, but make a schedule and spend some time enriching your site’s content on a regular basis. We’re all suckers for novelty; Googlebot is no different.

So we’ve been discussing SEO from many different aspects for quite a while. We’ve touched a variety of different topics relating to the optimization of your Wix website. I thought this is probably a good opportunity to do a little review and summary of the most important aspects of SEO and how to implement it in your Wix Flash websites, and have it posted all in one place. So here goes:

1. Content

Google and the other search engines crawl your website using the text. They crawl text. That is why you need to have as much of it as possible on your website. A website with no text will simply look empty to the search engine. Make sure you have content in your website and that this content is informative, in the sense that it will tell the search engine who you are and what your website is about.

To be more specific for Wix, I recommend at least 400 words in the homepage. Don’t sweat it though, if you’re using mini-pages you can spread the words throughout the mini-pages, as they’re all counted as one.

2. Keywords  & Meta Tags

Keywords are important in search engine optimization. Keywords are the search terms used by your target audience to reach you. For small to medium sized websites, think of 3-5 main keywords which you would like to optimize. These should be terms (they can be one, two, three or more words) that are relevant to your website and are likely to be searched in order to reach you. The first thing you can do is integrate these keywords into your content as naturally as possible. They should be part of the natural flow of information, and they should make several appearances.  The second thing is using headers to emphasize your keywords. Use your keywords in your headers. This is done through the title text box in the Wix website builder.

Third but certainly as important, use the keywords in your Meta tags. Meta tags are added through the website builder settings that appear at the top of the editor.  Add a title (up to 70 characters long) and a description (around 155 characters including spacing). Use the keywords you want to promote and make sure your description isn’t too short.

3. Links

Links are an important part of search engine optimization. A link pointing at you lets the search engine know you’re there. The more links pointing at you’re the higher your chances of getting indexed faster. Links from high ranking websites, or more important websites (aka – websites with a high page rank) are better and more meaningful than links from link farms or websites of low importance (meaning – websites with a low or no page rank). To take full advantage of the linking system use anchor links. Anchor links are links that are embedded organically into the text. For example, I could say that if you want to learn more about using links to promote your website, you should follow the link. So now the search engine knows that the target page has something to do with information on links and website promotion, and if lots of you start clicking on that link, it will also learn that the content on that page must be valuable. This will increase the ranking and rating of the target page.

4. Structure

The structure of your website is the way each page is connected to another and the manner in which information flows through your site. These days it is understood that the best type of website architecture is a flat architecture. By creating a flat architecture you are endeavoring that each page on your website can be reached with a minimum amount of clicks. This is good both for your website’s users and for search engines. If your homepage has the maximum page rank and importance, than that importance is trickled down throughout the pages. That’s why keeping as many pages as possible as close as possible to the home page (close in terms of the number of links apart), increases their importance.

5. Sitemaps, Directories and Submitting to the Search Engines

There are a number of methods to help your website get indexed along with all the pages in it. The first method of getting all your pages indexed is by using sitemaps. Sitemaps map out all the pages of your website through links. As the search engine crawls your website, having a sitemap increases the chances that all the pages will be crawled and indexed.

Get listed in as many directories as possible. The more traffic a directory has the better. Getting listed under the most relevant category lets search engines know more about your website and also leads relevant traffic your way. It’s an all round beneficial method of promoting your website online.

Last but not least, you can also submit your website directly to the search engines. Both Yahoo and Google have manual submission pages. This does not ensure that the crawler will index your website but it certainly increases the chances.

Good Luck.

We’ve talked about finding the keywords to use in your website but we never really got down into the grit and grind of how best to integrate them.

How you use your keywords is important, particularly now as the new caffeine version of Google is coming out. If you use the keyword out of context, or repetitively in an exaggerated manner, it will not benefit your website in the same way as correct implementation.

Here are a few tips and ideas on how to use your keywords organically to get the best results:

1. Keywords in Your Titles

Even if you have a really catchy poetic title to give your website, you may want to reconsider and use your most important keyword here, or even two if you can. The search engine spiders read article titles and so do users for that matter. The title’s weight in determining indexing is quite large, so take advantage of it.

2. Photos

Adding texts to a picture is called adding ‘alt texts’ and that is how you’ll find it in the source of your website. Search engine crawlers can’t see images, but they can read the texts behind the picture, such as the description and the title so take advantage of these fields to use your keywords once again. In the Wix website builder you can add texts to your pictures as you add them to the galleries or by publishing the picture.

3. Writing a Smokin’ Description

The description is accessed through the settings menu at the top of the builder. The description is very important both for search engines and users. When your website appears in search results your description will accompany the result.  Make sure to include at least two of your most important keywords in your description. If you’ve chosen your keywords wisely, it shouldn’t be too difficult as the subject of your website should be related to the keywords. Take some time to write a super description. It’s worth the effort.

4. Meta Tags

Aside from the description Meta tag which you’re already familiar with there are other ways to get your keywords read in the source. For one thing, consider the names of your website pages. Suppose you’re building a website about flowers and you have galleries filled with pictures of flowers. Now, imagine you’ve divided the galleries by color (ex: red flowers, blue flowers, yellow flowers etc). Naming the page on which the gallery is located ‘Red Flowers’ if the gallery includes red flowers can help the search engine crawler figure out what that page is about. If you’ve added tags to each of the pictures and they include (at least some of them) the keyword ‘red flowers’, you’ve moved a few steps closer to optimizing your website. Headers are another element you should consider. Headers receive greater weight in determining indexing than regular texts and can be easily created in the Wix website builder. To create a header use the ‘title text box’ instead of the regular ‘paragraph’ text boxes. The bigger the title, the higher that header will rank. The largest header will appear as H1 in your website’s source (right click over the website > view source), the second largest will be H2 and so on and so forth.

5. Textual Integration

How should you use your keyword? How many times is enough? The purpose of the search engine crawler is to divine what subject your web page deals with. If you keep that in mind it will be easier to figure out how to use your keywords. If you find yourself writing a text and the same keyword keeps coming up naturally, you shouldn’t feel the need to erase it. If it comes up that often though, you may want to consider using different variations of that keyword as well instead, but that is for your consideration. Depending on how many texts you have on your website, using your keyword 3-5 times is more than enough.

To get some more information on how optimized your website is, you can download seaquake. This freeware will definitely give you more insight on how optimized your texts are and what the Google bot will see as he visits your website. It includes different statistics and details that are very helpful in the optimization process.

Rumors have been a buzzing across the web that Google is about to introduce a new algorithm that will affect anyone who deals with SEO, SEM (search engine marketing) and web design.

This new algorithm is being called Google Caffeine and it will be launched some time after the holidays. So what is it? Matt Cutts calls it “…the new technology that improves our indexing infrastructure.”

Here are the categories in which tweaks and changes have been made. In some categories the changes are more dramatic than others, but in all cases the changes are constructed over Google’s basic line of thought – what’s good for you is good for Google and what’s good for Google is good for your users and business as well.

1. Content is Still King

Good news optimizers, content is still king. More to the point, relevant content is still king. Your website’s content should relate to your main message, to your products or your services. You’ll find irrelevant content to be much less effective. Also, an easily indexed website will get higher ranking than a website the Google bot finds hard to crawl. For this reason you should refrain from using a shotgun approach. Adding original content, or presenting your content in an original way is recommend and is also a good way of promoting your website for search engines. Sites that are indexed well lead to accurate search results. Accurate search results improve the service Google can provide its users and in turn improves business. You can apply the same logical train of thought to your customers and/or target market.

2. Meta Tags

Titles and descriptions continue to be critical elements in the indexing process. It’s in your best interest as well as Google’s to provide accurate descriptions to your web pages. While Google will only display up to about 155 characters in its search result and will only crawl about 200 characters, it’s also important not to leave your description too short. I’ve seen many cases in which the user’s description was so short, Google bots decided to use alternative texts instead. The website builders were then surprised to discover irrelevant texts or texts they hadn’t planned on using as descriptions spearheading their search results.

3. Website Loading Time

While I haven’t mentioned this criteria before it is based on the same principles as the rest of Google indexing doctrine. If your website takes a long time to load, its reasonable enough to assume that this will frustrate a certain percentage of users who will then leave the site by backtracking or by giving up on the search altogether. This affects the site’s usability and therefore also the website’s ranking in Google. So next time you upload pictures with the wix website builder, make sure they aren’t heavy, large sized images that will make it really hard for the page to load.

4. Refreshing Content

The new caffeine algorithm is expected to give greater weight to websites that are being constantly refreshed and updated with new content. This means that websites that have not been touched for a while will lose their ranking. This is a logical progression as it stands to reason that if a website has not been updated for a while, it has either been abandoned or has become outdated and therefore lost relevancy. Once again Google proves, that what is good for Google is good for you.

5. Quality Linking

Anybody who deals with SEO knows there are high quality links and low quality links and everything in the middle. If this is the first time you’re hearing this I recommend that you read a few of the earlier posts in this blog on links. From now on, quality links will not be the only factor. This means that even if you have a link to your website from a great site with a fantastic page rank, unless the content of your site is relevant to the source site and unless the link is organic, or a so called ‘natural link’, it will have less importance in determining your ranking and indexing. The same goes for outgoing links. If you send a link out to a great website with a high page rank, make sure that website is relevant to yours, otherwise you’re simply wasting potent linking juice.

Well that’s it for today folks. I guess all we can do is stay put and wait expectantly for the new caffeine algorithm to kick in so we can all have some fun!

Google doesn’t appreciate being fooled, and once it discovers websites using inappropriate optimization techniques it may also punish them by reducing the website’s ranking and even removing the website from its search results altogether. If you’re not sure that what you’re doing is acceptable SEO practice or not, keep in mind the one golden rule: If it’s good for your users, it’s good for Google. Incorporating elements that are for Google’s bot eyes alone usually leads to fishy results. The following is a list of ILLEGITIMATE SEO practices. Here’s what you SHOULD NOT be doing:

Using Redirects to Manipulate Google Page Rank

An illegitimate redirect is a one that occurs automatically when you approach a certain URL. As you click on the link to that site, the page URL (address) will appear for a short while and then automatically redirect you to the main site. This technique is used to increase the number of times the website will appear in search results, as it will appear through different domains.

Google’s crawlers will see a different page than the users, fooling the robot into giving a false page rank.

Not all redirects are considered spam, there are several redirect types that Google accepts and acknowledges, which you can read about in other blog posts here, or through Google’s Webmaster Guidelines.

100% Frames

We’ve already discussed iframes here in this blog. Just like the redirect, and the golden principle of SEO, if what your users see is different than what the Google bot sees, it’s a problem. A 100% frame page is a page covered completely by a frame that consists of different content from the rest of the website. End result – Google sees one thing on which it bases its page ranking and the user sees something entirely different.

Just like the redirect, this enables spammers to index the same site over and over again under different domains. While the different domains may have different content and get ranked as a result of that content, the end user will find himself viewing the same main site.

Hiding Texts and Links

If a text is visible to search engines only it is considered spam. So what does Google consider hidden text?

• Any text written in the same color (or close to) as the web page background.
• Any text situated in an area of the page that has been defined as hidden or invisible using CSS.
• Extremely small fonts that are not legible to internet user.
• Any text that is being hidden behind an image.

While you might find this useful, particularly if you don’t want to overload your web design with texts, it may very well backfire at you. It may get you kicked out of the ranking game altogether, not to mention that clicking ctrl-a in the browser may reveal your texts anyway.

Other Illegitimate Practices to Avoid

Spamming the keywords – using the same keyword over and over without any real content involved.

Cloaking – this is a technological ruse. As you enter the website, the website issues a query inspecting your status. If you are discovered as a crawler you will end up seeing a different page than you would have reached as a regular user.

Doorway Pages – these are pages created solely to optimize for a specific word. The chosen keyword is repeated over and over again on this page, suggesting high relevance to search engines. This doorway page will either include a link to the main homepage or it will include an automatic redirect to the homepage. Either way, this doorway is considered unethical SEO practice.

Excessive Linking between Websites – an exaggerated amount of links between two sites. What’s considered exaggerated? Good question. There isn’t a specific number of links and it depends greatly on the balance of the rest of the content. There is higher risk of getting caught when the two sites use the same IP. In general, triangle linking is much better for SEO purposes. This means that if your website is site A, and you sent a link to site B, site B will link to site C and site C will send the link right back to you – site A. Another unethical practice involves a bombardment of links on a single page or website. Link farms are a particularly deplorable practice.

Selling Links for PR

Lately, websites that have integrated a practice where they sell links to other websites (meaning, website x pays website y to include a link to it) have been losing ground fast. This is done in order to increase the page rank and is also considered deceptive.

So, How Will You Be Discovered?

Search engines use three different methods to discover culprit websites. The first is technological. Search engine bots are programmed to uncover some of the more obvious deception techniques. When the crawler runs in to such cases it will raise a ‘red flag’. This will lead to a temporary PRO penalty (in Google). Usually these penalties are only temporary but in certain cases they may become permanent.

Google and the other search engines also encourage users to report unethical website promotion techniques. You can report other websites through a special web page dedicated to this subject. This is Google’s Spam Report page. You need to sign in to use it though.

Forums are another method of discovering SEO scams. Apparently Google employees read webmaster forums and if they run into something suspicious… they do something about it.

In this blog we’ve been discussing search engine optimization from many different angles and one of the primary subjects has always been keywords, and how to use them. But how do you choose the right keywords for your website? Good question.  Here are a few tips.

Choosing your keyword involves several stages:

1. Brainstorm. Visualize your potential customers. What kind of words would your customers use when attempting to find information or services which your site offers. Think of alternative spellings, different word combinations, synonyms, slang…
   A good way to find out what keywords to optimize is by researching the keywords being used by your current customers. If you already have a website this is a good way to go.
2. Take Advantage of Keyword Research Tools. There are several online tools that can help you sift through the thousands of keyword options. These include Google Adwords, Google Trends, Wordtracker and Overture. I will go into further detail on each of the tools, but suffice to say using these tools can give you data on trends and statistics related to keyword selection.
3. Check Out the Competition. Certain keywords are very popular but very competitive. Take a look at the websites currently ranked in the first places to understand the scale necessary to overtake these spots. Your website may be a spiritual haven for example, but using just the word God as a keyword, may not be the wisest decision. God is the second most popular search term on the internet (after sex of course), and when you search for it in Google, there are 397,000,000 results as of today, November 2009.
4. Create a Chart. Analyze the keyword data you’ve collected in a chart and compare traffic, relevance to your website, each keyword’s conversion rate etc. This method is the best way to reach an informed decision. After you’ve selected and implemented the targeted keywords, you can use analytics programs (such as Google Analytics) to review and refine your choice of keywords.

Keyword Research Tools

Adwords – Adwords is dedicated to advertising in Google, but it also has the keyword external tool that is very useful for finding new keyword ideas.  You enter a word or phrase, and it will generate related keywords along with some basic information on them. This is a good place to start your brainstorm session.

Google Trends – Google trends is great because it lets you see which keywords are more popular than others in a simple graph. In both cases you have the option of changing different parameters to suit your specific search needs.

WordTracker – another popular tool for keyword data collection. WordTracker acquires most of its statistics through the meta search engine Dogpile that has approximately 1% of all searches online.  WordTracker provides a lot of detail, and even though this information comes from a relatively smaller piece of the pie, it is relatively reliable.

Overture – Overture was re-branded Yahoo! Search Marketing and provides data collected from searches performed in Yahoo! Yahoo has 22%-28% of searches online. It provides good data and methods for measuring comparative numbers.

Keyword Analysis Parameters

Even after choosing your keywords and implementing them in your website tactfully you should always stay alert to changes in trends and the general data. Here are a few parameters by which you can test the keywords you like best:

• Conversion Rate – this parameter covers the percent of surfers searching for that term who converts. To convert in this case, means to click on an ad, to purchase a product etc)
• Predicted Traffic – a prediction of the amount of surfers who will be searching for this specific keyword each month. This data may change as trends do, so stay updated
• Per Customer Value – this parameter covers the average revenues per customer using the keyword and leads to a comparison of lucrative keywords vs. less profitable ones.

Once you’ve analyzed this data you should be well on your way to optimizing your website for the best keywords possible. Remember, it takes more than a couple of days and the key to SEO is also a lot of patience and persistence.

Don’t try to grab the entire pie at once. Rather, work slowly and carefully through the keywords and build your site gradually. This is also a better method of working with Google, which usually credits older sites before new ones anyway. Target one or two main keywords or phrases per page tops and work your way up in the page ranks. As your website matures, gains more and more links, grows in terms of content and pages and acquires greater legitimacy with the search engines, you’ll find targeting multiple keywords more feasible.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

I want to use this post to address a prevalent misconception. Many people, as they begin to optimize their website, tend to perceive this process as somewhat contradictory with the rest of the work they’ve put in with the product and potential users in mind. In fact, the work they invest in their website is divided between work optimizing for users and work optimizing for Google – when in fact these two are almost one and the same.

Google and you have the same agenda

Google wants to know what your website is about – so do we. Think of your new free Flash website as a well written essay. You’d have to ask yourself first what the essay is about and if you can’t summarize this concept in a sentence, you aren’t doing your job well. What is your website about? Is it about selling t-shirts? Is it a business website for a dentist’s office? Is it your band’s fan page? Make sure this message is clear and comes across fast. There were over 183 million websites on the internet as of early 2009 and this number just keeps growing. If a visitor reaches your website and doesn’t know what it’s about he has no reason to stay. It takes a lot less time to click your mouse than it does to walk out of a store.

Google has the same agenda. It wants to be able to give the best search results and this depends very much on how you present your website. It uses algorithms that are meant to discover your website’s purpose and subject. That’s why it reads the titles and gives them precedence over other types of texts. That’s why the description is so important. That’s why it crawls the links leading to your website to understand what subjects are relevant to your website. If you’re website’s message is clear to Google, it will most likely be clear to an actual human visitor.

Define your website’s message clearly

Many people have searched and found ways to outmaneuver Google’s algorithms and get their website listed on the first page. However, Google continuously updates its algorithms and these websites don’t last very long. Spamming is basically a waste of time at the end of the day. You aren’t serving your users/visitors by offering them low-quality content, and you aren’t going to get very far with Google either. Playing the game however, may be a little harder and more complex, but it will improve the quality of your website and get you the right kind of traffic.

So make sure you define your message clearly. Notice our header: ‘Learn. Optimize. Get Your Wix Ranked’. Bing.  You know exactly what this blog is about. So does Google.

Are you being Google friendly?

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

Many of you have been asking good questions about the code of your Wix Flash website, so I would like to take this opportunity to begin providing some information on the subject.

Right Click for the Source. In order to see the code of your website you simply need to right click your mouse and choose the command ‘view source’. If you’re trying to do so but can’t find the ‘view source’ command this is because you are hovering over a Flash element, and the right click is giving you options relevant to Flash. Simply move your mouse over to the perimeters of your website and try again.

The code of any website, Flash, Wix or otherwise, will appear in tags. The tags begin with a rectangular bracket and end with another closing bracket. The area in between contains all the information regarding that specific command or sequence. The three main Meta tags will normally appear at the top of the source page. If you can’t see them, search (Ctrl + F) for the word ‘description’ or ‘title’ and you’ll find it soon enough.

Using Headers. Headers appear in the source code with the letter H symbolizing them. Usually, a website will have several headers, and they will be numbered according to their rank. This means that you can have an H1, H2, H3 etc. Google and the other search engine crawlers use headers as part of their indexing process. They will also prioritize the importance of the header depending on its number. In your Wix website headers are created using the Title tool in the editor. They are automatically arranged in order of importance depending on the size of the font.

Another cool tip regarding headers has to do with the page name. In the Wix website builder you have the option of changing the names of your pages. These will appear as headers inside your website’s source code. If you decide not to give them unique names they will be automatically identified as ‘Page 1’, ‘Page 2’ etc.

Google Update. The Google crawler uses many different parameters to rank a website. The meta tags and headers are one of those parameters but keyword meta tags are not one of those. In a recent post in their official Google webmaster blog they confirmed that they have not been using the keyword Meta tag for ranking purposes for some time. This is due to severe spamming of the keyword meta tag. Google has a Google Search Appliance that is capable of matching meta tags and will use the keyword meta tag for this purpose, but this is NOT related to the main web search.

Still, Google is only one search engine, so I recommend you continue to update relevant keywords into your website.

Stay tuned for the next installment of source code information. Have a good day.

Duplicate content is a term that comes up often as you embark on the process of optimizing  your website, and always as something that needs to be avoided like fire. Having duplicate content on your website will damage your ranking in the search engines. If Google, for example, perceives that duplicate content was used in an attempt to manipulate page rankings or deceive users they may even remove your site from their index altogether.

Also, some of you have shared that you found it difficult to index a new site that was similar (or even identical) to the old one that was still available online. So here are a few ideas on how to avoid duplicate content and make sure that visitors see exactly what you want them to.

Well, you can hire a copywriter to write unique texts for each page on your site, but what happens when you actually want to use the same content? If you’re using the Wix website builder and you have two websites that are very similar in content, simply open the older one (the one you don’t want ranked) in the editor and open the ‘Settings’ menu. You need to uncheck the ‘list in search engines’ option. Don’t forget to apply the new settings and save the website. Next time Google and the other search engines send their crawlers over – this site will be erased from indexing.

Avoid publishing a page for which you don’t have real content yet. If you want to create a placeholder page, remember not to publish it.

If you are syndicating content from your website to other websites, Google will display the version it considers most appropriate to the search.  This may be the version you prefer, but it may not. Try to make sure that every website that uses your articles includes a link back to your website and the original article. Also, there’s nothing wrong with asking the users of your syndicated material to block the version they’re using from indexing.

To read more about getting your Flash website indexed visit our previous blog posts or visit Google’s webmaster guidelines.

They say wise men consider their words carefully. This rings true in our case as well. I’d go so far as to say that you should do more than consider your words, you should research them. Sounds easy? Well, in fact it is. Find out how to work with Google and help give your site ranking a bump in the right direction, using relevant terms of course. Let’s break it down into a few simple steps.

First of all, let’s say you have a supermarket website and you want surfers to know that you sell the best bananas in town. Check out Google’s freebie Search Engine tool, Adwords , to find out what good keywords should be interweaved into your site texts. Type bananas for example, and you may discover that other good keywords include ‘green bananas’ and ‘ripe bananas’ for example.

Web Page Settings

Title and Description in Google Search Results

Another place you can look is the Google search itself. Type in your keyword and find out how many other sites are already listed under this keyword as well as keyword ideas at the bottom of the page.

So now we get to the point.
The first thing Google really loves is a good title. Titles should be short and precise. Google will display up to 66 characters and crop the last word before this total is exceeded. Yahoo allows for up to 120 characters. If you want to be really smart, why don’t you create a primary title with a secondary supplement so that you can take advantage of both search engines? The title is one of the most important elements which the search engine crawls to determine how to index the site. Make sure you use at least one of your primary keywords here. To enter a title visit the document settings in Wix’s Flash website builder as can be seen in the picture. The website title will appear at the top of the web page as well as in search engine results.

The second thing Google absolutely loves is a good description. Try to be savvy in the way you build your sentences to include as many keywords as possible, and perhaps even repeat a primary keyword that is important to you, while creating a logical and eye catching sentence. This is the text that appears under the title in search engine results. Another factor to consider is its length. It should not be longer than 200 characters. You can write more, but no one will ever see it.

The third thing Google wants is a lot of texts. The texts on your page make the keywords you listed in you Meta tags (no more than seven) relevant. Optimizing your text is one of the more important steps in helping your website achieve a higher ranking in the Search Engines. Your web page should include plenty of text and should contain each of the keywords and keyword phrases you listed in the Meta tags, used in different variations and different locations on the page. If the keywords and keyword phrases you listed in your Meta tags don’t exist inside the text body of your website, they will simply be ignored by the Search Engines.

Each of your keywords and keyword phrases should appear at least three times within your text, but not more than seven, Google and other search engines recognizes spamming when it sees it.
Last but definitely not least, Google is head over heels for headers. A header appears in the Meta text as H1, or H2 and so on and so forth. However, to insert a header you need to use the title tool in the Wix Flash website editor. This is the difference between paragraph blocks and title blocks which you use to insert texts into the actual web page. If you have a title, you can insert it into your website either using the paragraph’s option or the title option, but why would you waste a good opportunity to strengthen your keywords?

Wix Editor Title Tool

That’s it for today. Get creative; it’s basically you against the machine and I’m sure you can find a way to outsmart it.
Remember!! It takes a few weeks for Google to index your page and the same goes for any changes you make, so don’t expect you ranking to change overnight.

You can also always visit Wix’s support to get some more information on how to optimize your Wix website.

This is just the very basic beginning of the journey we’re about to embark on as we explore different facets of Search Engine Optimization. So start researching keywords and lets meet again next week to discuss a few of the other ideas and possibilities open before you.

Have a good one!

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…