Over the past few weeks several people have asked me questions to find out how they can improve their listings in general and how to get listed in their local Google listings in particular. Lots of the Wix users are local businesses and small business that rely on their website to get noticed online by potential users. So I’ve decided to post a simple step by step rundown of a few tactical steps you can take to get yourself listed in the right places, and use the competition for your own benefit.

Step 1:

Start searching for keywords relevant to your business and location. Try all the combinations you can think of. For example, if you were to search for a pizzeria in New York, you may use several different combinations.

What you’re looking for is a list of competing and closely related businesses. Imagine you were one of your clients, what possible combinations might you be using to find the service or product you’re looking for?

Step 2:

Start making lists of the businesses that are consistently getting top rankings. The more keywords (word combinations) you try, the more listings you will become familiar with. Get to know your virtual surroundings. For the best results I suggest you get a few dozen listings from your research. You can start a spreadsheet to follow the different data you’re about to derive from each of these listings.

Step 3:

Explore each of these local business’s online profile. Don’t click on the name of the listing, visit the reviews by clicking on the reviews link next to the listing. Each page listed here is a page with information about the restaurant, reviews and information that Google found about the place.

Step 4:

Scroll down the page to the “More about this place” section. This is where you’ll find a wealth of links to websites that contain information and mention the restaurant. This is your goldmine, as you can probably find lots of great places to get listed yourself.

Each of the website’s listed here is a website that Google is crawling for information on that restaurant. You can visit many of these websites and list your own Flash website. Make sure that there is a consistency in your listings, that the phone numbers and address are consistent and true. Google places as much emphasis on quality as it does on quantity, so if you’ve listed yourself in a million places, but those websites are irrelevant or the information on them is irrelevant you’d be doing yourself a disservice.

Even if you don’t care about being listed in local directories but you care about promoting your website, this is a good tactic, as it will bump your website up in terms of ranking. Google will see many good website’s pointing at it and it will consider your website more relevant important.

Step 5:

If you’re feeling particularly industrious you can do the same thing for the “reviews” and “user content” sections. Here you’ll find many more links. Do this process thoroughly and you will reap what you sow. Don’t think small. I recommend you try to get between 50-250 listings, even if it takes you a few days, and of course depending on the level of competition in your field and your area.

Many of you often ask me how to get the search engines to crawl your website more often. Well, the simple answer is that you need to get your website noticed. That means, generating as much traffic as possible and having as many good and established sites pointing at yours, drawing the search engine’s attention to your web page.

Well, we’ve been talking about SEO for a while, but it just may be that you’re not familiar with all the terms I’ve been using in this blog and others that may be helpful in understanding general SEO. Here is a compilation of basic SEO terminology:

Analytics: This is a type of software that enables you to track all sorts of information on your website, such as the traffic to your website, the sources, the keywords, the bounce rate and a useful comparison to the past, so you can assess your website’s growth, strengths and weaknesses.

Alt Tags: Short for alternate text. This text is associated with graphic elements and describes images so that search engine crawlers know how to index a specific image.

Anchor Text: Anchor text refers to a word or phrase used as a link. This is used by search engines in the ranking process.

Back Links: A synonym for incoming links. These are links in websites other than your own, pointing at your website.

Bounce Rate: The rate of visitors to your website who choose to leave your website after viewing only one page, and ‘bounce’ away.

Cache: Cache refers to copies of your website stored in the search engine’s database or on the user’s hard drive. This makes it possible for web pages to load faster when you hit the back button for example.

Directory: An online categorization and listing compiled by humans.

Google XML Sitemap: These are xml files that list the URL’s on a specific website.

Internet Promotion: Marketing done on the internet through emails, banners and other web based techniques.

Keyword: This is a word or a phrase (which could include even four words or more) that describes a product or service and is used recurrently.

Link Building: The process of obtaining quality incoming links or back links in an effort to encourage the search engines to trust your website and increase its ranking and importance.

Link Farm: A group of highly interlinked sites with an agenda of inflating the popularity (PR) of the websites. This is considered an illegitimate technique, spamming of the search engine index process.

Meta Tags: These are tags that are not visible to your website’s visitors but provide important information to the search engine crawlers. Some of these meta tags are visible in SERP pages.

Meta Keywords: These are the keywords that appear in the meta tag. In the Wix website builder, this tag is accessed through the settings box at the top of the builder. Customarily you would enter around 7 keywords. These keywords will only be seen by search engines or by viewing the source of your website.

Meta Description: A description, about to 200 characters long that is not visible on the actual website but appears when your website shows up in a SERP.

Meta Title: A short title – up to 70 characters long (when optimizing for Google) that can be viewed at the very top of your web page as well as any time your website shows up in a SERP.

Natural Listings/Organic Search Results: Non-paid listings in search engine result pages.

Optimization: The process of strategizing and tweaking your website so that the content and structure of the website is best suited for search engine crawlers with the objective of getting listed and ranked well by the search engines.

Out bound links: Links directing to external URL’s outside the website.

Page Rank (PR): This is a scale named after Larry Page (one of Google’s co-founders) which estimates the importance of a web page. This is estimated on a scale from 0-10.

Page Views (Impressions): The number of times a visitor views a certain page or a specific ad.

Redirect: A user who attempts to enter a certain URL is automatically taken to another page without clicking on anything. There are different types of redirects. Redirects are generally not good for page rank.

Search Engine Ranking: A measure of the popularity of a specific website based on its placement in the results page for a specific keyword.

SEM: Search engine marketing.

SERP: Search engine results page. A list of the pages that come up when searching for a specific keyword.

Spider: The search engine’s ‘crawler’ or ’spider’ which scans your website pages in order to index it.

So we’ve been discussing SEO from many different aspects for quite a while. We’ve touched a variety of different topics relating to the optimization of your Wix website. I thought this is probably a good opportunity to do a little review and summary of the most important aspects of SEO and how to implement it in your Wix Flash websites, and have it posted all in one place. So here goes:

1. Content

Google and the other search engines crawl your website using the text. They crawl text. That is why you need to have as much of it as possible on your website. A website with no text will simply look empty to the search engine. Make sure you have content in your website and that this content is informative, in the sense that it will tell the search engine who you are and what your website is about.

To be more specific for Wix, I recommend at least 400 words in the homepage. Don’t sweat it though, if you’re using mini-pages you can spread the words throughout the mini-pages, as they’re all counted as one.

2. Keywords  & Meta Tags

Keywords are important in search engine optimization. Keywords are the search terms used by your target audience to reach you. For small to medium sized websites, think of 3-5 main keywords which you would like to optimize. These should be terms (they can be one, two, three or more words) that are relevant to your website and are likely to be searched in order to reach you. The first thing you can do is integrate these keywords into your content as naturally as possible. They should be part of the natural flow of information, and they should make several appearances.  The second thing is using headers to emphasize your keywords. Use your keywords in your headers. This is done through the title text box in the Wix website builder.

Third but certainly as important, use the keywords in your Meta tags. Meta tags are added through the website builder settings that appear at the top of the editor.  Add a title (up to 70 characters long) and a description (around 155 characters including spacing). Use the keywords you want to promote and make sure your description isn’t too short.

3. Links

Links are an important part of search engine optimization. A link pointing at you lets the search engine know you’re there. The more links pointing at you’re the higher your chances of getting indexed faster. Links from high ranking websites, or more important websites (aka – websites with a high page rank) are better and more meaningful than links from link farms or websites of low importance (meaning – websites with a low or no page rank). To take full advantage of the linking system use anchor links. Anchor links are links that are embedded organically into the text. For example, I could say that if you want to learn more about using links to promote your website, you should follow the link. So now the search engine knows that the target page has something to do with information on links and website promotion, and if lots of you start clicking on that link, it will also learn that the content on that page must be valuable. This will increase the ranking and rating of the target page.

4. Structure

The structure of your website is the way each page is connected to another and the manner in which information flows through your site. These days it is understood that the best type of website architecture is a flat architecture. By creating a flat architecture you are endeavoring that each page on your website can be reached with a minimum amount of clicks. This is good both for your website’s users and for search engines. If your homepage has the maximum page rank and importance, than that importance is trickled down throughout the pages. That’s why keeping as many pages as possible as close as possible to the home page (close in terms of the number of links apart), increases their importance.

5. Sitemaps, Directories and Submitting to the Search Engines

There are a number of methods to help your website get indexed along with all the pages in it. The first method of getting all your pages indexed is by using sitemaps. Sitemaps map out all the pages of your website through links. As the search engine crawls your website, having a sitemap increases the chances that all the pages will be crawled and indexed.

Get listed in as many directories as possible. The more traffic a directory has the better. Getting listed under the most relevant category lets search engines know more about your website and also leads relevant traffic your way. It’s an all round beneficial method of promoting your website online.

Last but not least, you can also submit your website directly to the search engines. Both Yahoo and Google have manual submission pages. This does not ensure that the crawler will index your website but it certainly increases the chances.

Good Luck.

This week I’d like to talk to you about a great new idea for promoting your websites Many of you have used Wix to create a Flash website for your business or non-profit organization and this could be particularly interesting for you.

Submit your website to Google’s Local Business Center listings. According to Google’s statistics 82% of searches for local business information go through Google. By submitting your website to this service you can control the way your business is listed in Google and its appearance in Google maps. This definitely gives you an advantage as you can also get information on the actual searches. The best news? It’s a free service so this is really a win-win situation.  Take a look at the short video they prepared explaining how to list your website. If you search ‘plumbers in New York for example, the first results will show the best results from Google’s local directory with a link to their website and a phone number alongside the Google map pin pointing their location. Putting it bluntly – this is good for business.

So What are the Advantages?

Getting your page listed is just the first advantage. With this listing, your traffic will increase, leading to an improved ranking for your website in general and the other keywords as well.

Also, you can get all sorts of information on your business you would not have had access to before, such as what type of keywords are being used to find you, what area of town your customers are coming from,  of  the type of traffic arriving at your site. Understanding trends amongst your clientele will allow you to cater to these specific needs.

If you have a restaurant for example, you may discover that 40% of the people reaching your website are searching for seafood or are coming from a specific area of town where you may want to open a second branch.

Knowing which keywords are working for you can give you a better idea of how to optimize your website textually, which words to emphasize and which words are just not working for you.

In short this is a win-win situation allowing you to get more from the search engine and putting your business on the map.

Good Luck!

This post is a practical response to questions many of you have been sending in. Wix offers an upgrade that allows you to direct the Wix website to your own domain. Once you upgrade to premium you must direct your website to your new domain. To find out how you can connect your own domain (URL) with the Wix Flash website visit our support. It may take up to 3 days before your new domain is updated by your domain registrar.  Once it is updated and running, you must get it indexed and ranked. You do this using the same techniques as the ones used for your free website. But what happens to the old free website?

Many will notice that there may be a short period when both websites are indexed until slowly the free website loses its position and disappears from the search engine rankings. Until now, when a Wix user upgraded his/her website, his free domain was automatically removed from the Wix.com xml sitemap. Once the Google bot re-crawls the sitemap it removes the missing website from its listings, as it no longer has any link pointing at it (assuming you’ve removed other links to that URL yourself).

Recently Wix has been implementing a few changes to speed this process and prevent overlaps between the two websites.

To improve this process and make sure it takes place faster, Wix is now also adding a no-index tag to all free websites that have been upgraded. This means that once the Google bot visits the website it will encounter this no-index tag and remove the website from the listings.

Of course, this doesn’t happen immediately. In order for the website’s listings to change, Google must crawl the website. The time frame of this process varies, and can take anywhere from a week or two to two months.

Meanwhile, there are many steps you can take to optimize your new website and get it ranked higher and better. Getting as many websites as possible to point at your website (link) is one thing. Another is submitting your website to Google directly.

Good Luck.

Your website architecture is important both in terms of its target audience usability and also when taking search engines into consideration.

Focusing on the search engines for this post remember that your site architecture may influence and affect your page rank and traffic, particularly for inner pages. A higher page rank doesn’t necessarily ensure a higher ranking in search results, but it helps. It also tells your users that the information on your page is reliable, having passed the Google test.

So what does ‘flat architecture’ mean? Flat architecture is the alternative to ‘deep’ or ‘nested’ architecture. A deep architecture refers to a long chain of links, leading to inner pages, while a flat architecture refers to a system where practically no link chains exist and each page can be reached in one, two or three links.

Having a flat website makes it possible to access each page on your website quickly. From a search engine’s perspective less clicks translates into higher importance and fewer clicks into diminished importance. This is also based on the logic that the more clicks it takes to reach a page, the fewer the viewers who will reach it. This doesn’t mean you should put all your content on one page. Keep in mind that the logic behind Google’s algorithms is to target improved usability, if all your content is on one page and assuming that you have enough content to fill in several pages, will clog the page and make it harder for users to understand where and what to look at.

Here is a sketch of what was traditionally considered the best practice for an SEO structured website:

Here is a sketch of a modified web architecture, based on the flat structure theory:

This modified web structure is a good idea for websites. If you have hundreds of pages you may find that you’re clogging your homepage with links and damaging the usability of your website, not to mention that Google traditionally does not crawl over 100 links on a specific page.

In terms of transferring the ‘link juice’ and improving the ranking, the more links on a page, the more the potency of the link juice is diminished. Most experts agree that the typical algorithm for link juice is something along the lines: .85 * (1/X), with ‘x’ representing the number of links on the page.  Even so, homepage links are stronger and more valuable than deeper links and the further away a page is (in terms of links) from the homepage, the lower its page rank and importance.

Please remember that this is referring specifically to small websites. Websites with thousands of pages will have to utilize a completely different strategy that will be compatible with their size and subject. If you would like to read further on this subject, you may enjoy Sergey & Larry’s famous original paper on Page Rank .

Good luck with your new Flash website!

If you’ve upgraded your Flash website to premium, you may be using Google analytics to study the trends and behavior of your website. Keeping a close eye on your website’s trends is a good idea as it helps you know what changes you can implement to improve the statistics, or what is already working.

Here are a few of the terms you’ll encounter in your Analytics account:

Bounce rate –

The bounce rate refers to the percentage of visitors who enter your site and leave after viewing only one page. If you have a blog that may not be so bad, but usually people prefer to keep the bounce rate as low as possible.

How do you keep the bounce rate as low as possible? Well, it depends on many different factors, but make sure your navigation is clear and legible, so visitors to your site understand where each button or link will lead them. Also, take a look at the sources of your traffic. Which keywords are leading them to your site? Perhaps you’ve been indexed in non-relevant keywords and you need to optimize your site to bring better traffic your way.

Unique visitors –

Unique visitors are first time visitors who have never before been to your website. How is this measured? As you visit a website for the first time, a cookie is planted on your computer. Don’t worry, it’s a harmless cookie and you won’t feel it any other way. Next time you visit that website, it will search and find this cookie on your computer and recognize you and register you in the visitor loyalty statistics.

Visitor Loyalty –

Visitor loyalty is measured by the number of repeat visits your website gets.

Page Views (vs. impressions) (vs. hits) -

A page view is registered when a visitor requests to view a ‘page’ type file. This should not be confused with impressions and/or hits.

Each page view may include many hits. Hits count the number of times a person requests to view a file on a certain page. There could be numerous files on each page and hundreds of hits for each page.

An impression refers to the number of times an advertisement is loaded onto a user’s screen. This is only relevant to those of you including banners and advertisements in your website. From the other direction – when you visit a website and see a banner, even if you ignore it – you’ve made an impression. Isn’t that nice for you?

% Exit –

The Exit rate is different for each page. It is the percentage of users who have exited from that page.

If you want to learn more about Analytics in general you can always visit the official Google Analytics blog and if you have more questions about how to connect your wix.com Flash website to Google visit our help center, the Wixipedia article on the subject. Remember, to use embed Google Analytics into your Wix website you need to upgrade, any of the packages will do. Following your website’s statistics is like collecting intelligence reports that allow you to adjust your website and improve its usability. This benefits both you and your visitors.

Have Fun!

Rumors have been a buzzing across the web that Google is about to introduce a new algorithm that will affect anyone who deals with SEO, SEM (search engine marketing) and web design.

This new algorithm is being called Google Caffeine and it will be launched some time after the holidays. So what is it? Matt Cutts calls it “…the new technology that improves our indexing infrastructure.”

Here are the categories in which tweaks and changes have been made. In some categories the changes are more dramatic than others, but in all cases the changes are constructed over Google’s basic line of thought – what’s good for you is good for Google and what’s good for Google is good for your users and business as well.

1. Content is Still King

Good news optimizers, content is still king. More to the point, relevant content is still king. Your website’s content should relate to your main message, to your products or your services. You’ll find irrelevant content to be much less effective. Also, an easily indexed website will get higher ranking than a website the Google bot finds hard to crawl. For this reason you should refrain from using a shotgun approach. Adding original content, or presenting your content in an original way is recommend and is also a good way of promoting your website for search engines. Sites that are indexed well lead to accurate search results. Accurate search results improve the service Google can provide its users and in turn improves business. You can apply the same logical train of thought to your customers and/or target market.

2. Meta Tags

Titles and descriptions continue to be critical elements in the indexing process. It’s in your best interest as well as Google’s to provide accurate descriptions to your web pages. While Google will only display up to about 155 characters in its search result and will only crawl about 200 characters, it’s also important not to leave your description too short. I’ve seen many cases in which the user’s description was so short, Google bots decided to use alternative texts instead. The website builders were then surprised to discover irrelevant texts or texts they hadn’t planned on using as descriptions spearheading their search results.

3. Website Loading Time

While I haven’t mentioned this criteria before it is based on the same principles as the rest of Google indexing doctrine. If your website takes a long time to load, its reasonable enough to assume that this will frustrate a certain percentage of users who will then leave the site by backtracking or by giving up on the search altogether. This affects the site’s usability and therefore also the website’s ranking in Google. So next time you upload pictures with the wix website builder, make sure they aren’t heavy, large sized images that will make it really hard for the page to load.

4. Refreshing Content

The new caffeine algorithm is expected to give greater weight to websites that are being constantly refreshed and updated with new content. This means that websites that have not been touched for a while will lose their ranking. This is a logical progression as it stands to reason that if a website has not been updated for a while, it has either been abandoned or has become outdated and therefore lost relevancy. Once again Google proves, that what is good for Google is good for you.

5. Quality Linking

Anybody who deals with SEO knows there are high quality links and low quality links and everything in the middle. If this is the first time you’re hearing this I recommend that you read a few of the earlier posts in this blog on links. From now on, quality links will not be the only factor. This means that even if you have a link to your website from a great site with a fantastic page rank, unless the content of your site is relevant to the source site and unless the link is organic, or a so called ‘natural link’, it will have less importance in determining your ranking and indexing. The same goes for outgoing links. If you send a link out to a great website with a high page rank, make sure that website is relevant to yours, otherwise you’re simply wasting potent linking juice.

Well that’s it for today folks. I guess all we can do is stay put and wait expectantly for the new caffeine algorithm to kick in so we can all have some fun!

Google doesn’t appreciate being fooled, and once it discovers websites using inappropriate optimization techniques it may also punish them by reducing the website’s ranking and even removing the website from its search results altogether. If you’re not sure that what you’re doing is acceptable SEO practice or not, keep in mind the one golden rule: If it’s good for your users, it’s good for Google. Incorporating elements that are for Google’s bot eyes alone usually leads to fishy results. The following is a list of ILLEGITIMATE SEO practices. Here’s what you SHOULD NOT be doing:

Using Redirects to Manipulate Google Page Rank

An illegitimate redirect is a one that occurs automatically when you approach a certain URL. As you click on the link to that site, the page URL (address) will appear for a short while and then automatically redirect you to the main site. This technique is used to increase the number of times the website will appear in search results, as it will appear through different domains.

Google’s crawlers will see a different page than the users, fooling the robot into giving a false page rank.

Not all redirects are considered spam, there are several redirect types that Google accepts and acknowledges, which you can read about in other blog posts here, or through Google’s Webmaster Guidelines.

100% Frames

We’ve already discussed iframes here in this blog. Just like the redirect, and the golden principle of SEO, if what your users see is different than what the Google bot sees, it’s a problem. A 100% frame page is a page covered completely by a frame that consists of different content from the rest of the website. End result – Google sees one thing on which it bases its page ranking and the user sees something entirely different.

Just like the redirect, this enables spammers to index the same site over and over again under different domains. While the different domains may have different content and get ranked as a result of that content, the end user will find himself viewing the same main site.

Hiding Texts and Links

If a text is visible to search engines only it is considered spam. So what does Google consider hidden text?

• Any text written in the same color (or close to) as the web page background.
• Any text situated in an area of the page that has been defined as hidden or invisible using CSS.
• Extremely small fonts that are not legible to internet user.
• Any text that is being hidden behind an image.

While you might find this useful, particularly if you don’t want to overload your web design with texts, it may very well backfire at you. It may get you kicked out of the ranking game altogether, not to mention that clicking ctrl-a in the browser may reveal your texts anyway.

Other Illegitimate Practices to Avoid

Spamming the keywords – using the same keyword over and over without any real content involved.

Cloaking – this is a technological ruse. As you enter the website, the website issues a query inspecting your status. If you are discovered as a crawler you will end up seeing a different page than you would have reached as a regular user.

Doorway Pages – these are pages created solely to optimize for a specific word. The chosen keyword is repeated over and over again on this page, suggesting high relevance to search engines. This doorway page will either include a link to the main homepage or it will include an automatic redirect to the homepage. Either way, this doorway is considered unethical SEO practice.

Excessive Linking between Websites – an exaggerated amount of links between two sites. What’s considered exaggerated? Good question. There isn’t a specific number of links and it depends greatly on the balance of the rest of the content. There is higher risk of getting caught when the two sites use the same IP. In general, triangle linking is much better for SEO purposes. This means that if your website is site A, and you sent a link to site B, site B will link to site C and site C will send the link right back to you – site A. Another unethical practice involves a bombardment of links on a single page or website. Link farms are a particularly deplorable practice.

Selling Links for PR

Lately, websites that have integrated a practice where they sell links to other websites (meaning, website x pays website y to include a link to it) have been losing ground fast. This is done in order to increase the page rank and is also considered deceptive.

So, How Will You Be Discovered?

Search engines use three different methods to discover culprit websites. The first is technological. Search engine bots are programmed to uncover some of the more obvious deception techniques. When the crawler runs in to such cases it will raise a ‘red flag’. This will lead to a temporary PRO penalty (in Google). Usually these penalties are only temporary but in certain cases they may become permanent.

Google and the other search engines also encourage users to report unethical website promotion techniques. You can report other websites through a special web page dedicated to this subject. This is Google’s Spam Report page. You need to sign in to use it though.

Forums are another method of discovering SEO scams. Apparently Google employees read webmaster forums and if they run into something suspicious… they do something about it.

In this blog we’ve been discussing search engine optimization from many different angles and one of the primary subjects has always been keywords, and how to use them. But how do you choose the right keywords for your website? Good question.  Here are a few tips.

Choosing your keyword involves several stages:

1. Brainstorm. Visualize your potential customers. What kind of words would your customers use when attempting to find information or services which your site offers. Think of alternative spellings, different word combinations, synonyms, slang…
   A good way to find out what keywords to optimize is by researching the keywords being used by your current customers. If you already have a website this is a good way to go.
2. Take Advantage of Keyword Research Tools. There are several online tools that can help you sift through the thousands of keyword options. These include Google Adwords, Google Trends, Wordtracker and Overture. I will go into further detail on each of the tools, but suffice to say using these tools can give you data on trends and statistics related to keyword selection.
3. Check Out the Competition. Certain keywords are very popular but very competitive. Take a look at the websites currently ranked in the first places to understand the scale necessary to overtake these spots. Your website may be a spiritual haven for example, but using just the word God as a keyword, may not be the wisest decision. God is the second most popular search term on the internet (after sex of course), and when you search for it in Google, there are 397,000,000 results as of today, November 2009.
4. Create a Chart. Analyze the keyword data you’ve collected in a chart and compare traffic, relevance to your website, each keyword’s conversion rate etc. This method is the best way to reach an informed decision. After you’ve selected and implemented the targeted keywords, you can use analytics programs (such as Google Analytics) to review and refine your choice of keywords.

Keyword Research Tools

Adwords – Adwords is dedicated to advertising in Google, but it also has the keyword external tool that is very useful for finding new keyword ideas.  You enter a word or phrase, and it will generate related keywords along with some basic information on them. This is a good place to start your brainstorm session.

Google Trends – Google trends is great because it lets you see which keywords are more popular than others in a simple graph. In both cases you have the option of changing different parameters to suit your specific search needs.

WordTracker – another popular tool for keyword data collection. WordTracker acquires most of its statistics through the meta search engine Dogpile that has approximately 1% of all searches online.  WordTracker provides a lot of detail, and even though this information comes from a relatively smaller piece of the pie, it is relatively reliable.

Overture – Overture was re-branded Yahoo! Search Marketing and provides data collected from searches performed in Yahoo! Yahoo has 22%-28% of searches online. It provides good data and methods for measuring comparative numbers.

Keyword Analysis Parameters

Even after choosing your keywords and implementing them in your website tactfully you should always stay alert to changes in trends and the general data. Here are a few parameters by which you can test the keywords you like best:

• Conversion Rate – this parameter covers the percent of surfers searching for that term who converts. To convert in this case, means to click on an ad, to purchase a product etc)
• Predicted Traffic – a prediction of the amount of surfers who will be searching for this specific keyword each month. This data may change as trends do, so stay updated
• Per Customer Value – this parameter covers the average revenues per customer using the keyword and leads to a comparison of lucrative keywords vs. less profitable ones.

Once you’ve analyzed this data you should be well on your way to optimizing your website for the best keywords possible. Remember, it takes more than a couple of days and the key to SEO is also a lot of patience and persistence.

Don’t try to grab the entire pie at once. Rather, work slowly and carefully through the keywords and build your site gradually. This is also a better method of working with Google, which usually credits older sites before new ones anyway. Target one or two main keywords or phrases per page tops and work your way up in the page ranks. As your website matures, gains more and more links, grows in terms of content and pages and acquires greater legitimacy with the search engines, you’ll find targeting multiple keywords more feasible.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…