Over the past few weeks several people have asked me questions to find out how they can improve their listings in general and how to get listed in their local Google listings in particular. Lots of the Wix users are local businesses and small business that rely on their website to get noticed online by potential users. So I’ve decided to post a simple step by step rundown of a few tactical steps you can take to get yourself listed in the right places, and use the competition for your own benefit.

Step 1:

Start searching for keywords relevant to your business and location. Try all the combinations you can think of. For example, if you were to search for a pizzeria in New York, you may use several different combinations.

What you’re looking for is a list of competing and closely related businesses. Imagine you were one of your clients, what possible combinations might you be using to find the service or product you’re looking for?

Step 2:

Start making lists of the businesses that are consistently getting top rankings. The more keywords (word combinations) you try, the more listings you will become familiar with. Get to know your virtual surroundings. For the best results I suggest you get a few dozen listings from your research. You can start a spreadsheet to follow the different data you’re about to derive from each of these listings.

Step 3:

Explore each of these local business’s online profile. Don’t click on the name of the listing, visit the reviews by clicking on the reviews link next to the listing. Each page listed here is a page with information about the restaurant, reviews and information that Google found about the place.

Step 4:

Scroll down the page to the “More about this place” section. This is where you’ll find a wealth of links to websites that contain information and mention the restaurant. This is your goldmine, as you can probably find lots of great places to get listed yourself.

Each of the website’s listed here is a website that Google is crawling for information on that restaurant. You can visit many of these websites and list your own Flash website. Make sure that there is a consistency in your listings, that the phone numbers and address are consistent and true. Google places as much emphasis on quality as it does on quantity, so if you’ve listed yourself in a million places, but those websites are irrelevant or the information on them is irrelevant you’d be doing yourself a disservice.

Even if you don’t care about being listed in local directories but you care about promoting your website, this is a good tactic, as it will bump your website up in terms of ranking. Google will see many good website’s pointing at it and it will consider your website more relevant important.

Step 5:

If you’re feeling particularly industrious you can do the same thing for the “reviews” and “user content” sections. Here you’ll find many more links. Do this process thoroughly and you will reap what you sow. Don’t think small. I recommend you try to get between 50-250 listings, even if it takes you a few days, and of course depending on the level of competition in your field and your area.

Many of you often ask me how to get the search engines to crawl your website more often. Well, the simple answer is that you need to get your website noticed. That means, generating as much traffic as possible and having as many good and established sites pointing at yours, drawing the search engine’s attention to your web page.

So we’ve been discussing SEO from many different aspects for quite a while. We’ve touched a variety of different topics relating to the optimization of your Wix website. I thought this is probably a good opportunity to do a little review and summary of the most important aspects of SEO and how to implement it in your Wix Flash websites, and have it posted all in one place. So here goes:

1. Content

Google and the other search engines crawl your website using the text. They crawl text. That is why you need to have as much of it as possible on your website. A website with no text will simply look empty to the search engine. Make sure you have content in your website and that this content is informative, in the sense that it will tell the search engine who you are and what your website is about.

To be more specific for Wix, I recommend at least 400 words in the homepage. Don’t sweat it though, if you’re using mini-pages you can spread the words throughout the mini-pages, as they’re all counted as one.

2. Keywords  & Meta Tags

Keywords are important in search engine optimization. Keywords are the search terms used by your target audience to reach you. For small to medium sized websites, think of 3-5 main keywords which you would like to optimize. These should be terms (they can be one, two, three or more words) that are relevant to your website and are likely to be searched in order to reach you. The first thing you can do is integrate these keywords into your content as naturally as possible. They should be part of the natural flow of information, and they should make several appearances.  The second thing is using headers to emphasize your keywords. Use your keywords in your headers. This is done through the title text box in the Wix website builder.

Third but certainly as important, use the keywords in your Meta tags. Meta tags are added through the website builder settings that appear at the top of the editor.  Add a title (up to 70 characters long) and a description (around 155 characters including spacing). Use the keywords you want to promote and make sure your description isn’t too short.

3. Links

Links are an important part of search engine optimization. A link pointing at you lets the search engine know you’re there. The more links pointing at you’re the higher your chances of getting indexed faster. Links from high ranking websites, or more important websites (aka – websites with a high page rank) are better and more meaningful than links from link farms or websites of low importance (meaning – websites with a low or no page rank). To take full advantage of the linking system use anchor links. Anchor links are links that are embedded organically into the text. For example, I could say that if you want to learn more about using links to promote your website, you should follow the link. So now the search engine knows that the target page has something to do with information on links and website promotion, and if lots of you start clicking on that link, it will also learn that the content on that page must be valuable. This will increase the ranking and rating of the target page.

4. Structure

The structure of your website is the way each page is connected to another and the manner in which information flows through your site. These days it is understood that the best type of website architecture is a flat architecture. By creating a flat architecture you are endeavoring that each page on your website can be reached with a minimum amount of clicks. This is good both for your website’s users and for search engines. If your homepage has the maximum page rank and importance, than that importance is trickled down throughout the pages. That’s why keeping as many pages as possible as close as possible to the home page (close in terms of the number of links apart), increases their importance.

5. Sitemaps, Directories and Submitting to the Search Engines

There are a number of methods to help your website get indexed along with all the pages in it. The first method of getting all your pages indexed is by using sitemaps. Sitemaps map out all the pages of your website through links. As the search engine crawls your website, having a sitemap increases the chances that all the pages will be crawled and indexed.

Get listed in as many directories as possible. The more traffic a directory has the better. Getting listed under the most relevant category lets search engines know more about your website and also leads relevant traffic your way. It’s an all round beneficial method of promoting your website online.

Last but not least, you can also submit your website directly to the search engines. Both Yahoo and Google have manual submission pages. This does not ensure that the crawler will index your website but it certainly increases the chances.

Good Luck.

We’ve talked about finding the keywords to use in your website but we never really got down into the grit and grind of how best to integrate them.

How you use your keywords is important, particularly now as the new caffeine version of Google is coming out. If you use the keyword out of context, or repetitively in an exaggerated manner, it will not benefit your website in the same way as correct implementation.

Here are a few tips and ideas on how to use your keywords organically to get the best results:

1. Keywords in Your Titles

Even if you have a really catchy poetic title to give your website, you may want to reconsider and use your most important keyword here, or even two if you can. The search engine spiders read article titles and so do users for that matter. The title’s weight in determining indexing is quite large, so take advantage of it.

2. Photos

Adding texts to a picture is called adding ‘alt texts’ and that is how you’ll find it in the source of your website. Search engine crawlers can’t see images, but they can read the texts behind the picture, such as the description and the title so take advantage of these fields to use your keywords once again. In the Wix website builder you can add texts to your pictures as you add them to the galleries or by publishing the picture.

3. Writing a Smokin’ Description

The description is accessed through the settings menu at the top of the builder. The description is very important both for search engines and users. When your website appears in search results your description will accompany the result.  Make sure to include at least two of your most important keywords in your description. If you’ve chosen your keywords wisely, it shouldn’t be too difficult as the subject of your website should be related to the keywords. Take some time to write a super description. It’s worth the effort.

4. Meta Tags

Aside from the description Meta tag which you’re already familiar with there are other ways to get your keywords read in the source. For one thing, consider the names of your website pages. Suppose you’re building a website about flowers and you have galleries filled with pictures of flowers. Now, imagine you’ve divided the galleries by color (ex: red flowers, blue flowers, yellow flowers etc). Naming the page on which the gallery is located ‘Red Flowers’ if the gallery includes red flowers can help the search engine crawler figure out what that page is about. If you’ve added tags to each of the pictures and they include (at least some of them) the keyword ‘red flowers’, you’ve moved a few steps closer to optimizing your website. Headers are another element you should consider. Headers receive greater weight in determining indexing than regular texts and can be easily created in the Wix website builder. To create a header use the ‘title text box’ instead of the regular ‘paragraph’ text boxes. The bigger the title, the higher that header will rank. The largest header will appear as H1 in your website’s source (right click over the website > view source), the second largest will be H2 and so on and so forth.

5. Textual Integration

How should you use your keyword? How many times is enough? The purpose of the search engine crawler is to divine what subject your web page deals with. If you keep that in mind it will be easier to figure out how to use your keywords. If you find yourself writing a text and the same keyword keeps coming up naturally, you shouldn’t feel the need to erase it. If it comes up that often though, you may want to consider using different variations of that keyword as well instead, but that is for your consideration. Depending on how many texts you have on your website, using your keyword 3-5 times is more than enough.

To get some more information on how optimized your website is, you can download seaquake. This freeware will definitely give you more insight on how optimized your texts are and what the Google bot will see as he visits your website. It includes different statistics and details that are very helpful in the optimization process.

Google doesn’t appreciate being fooled, and once it discovers websites using inappropriate optimization techniques it may also punish them by reducing the website’s ranking and even removing the website from its search results altogether. If you’re not sure that what you’re doing is acceptable SEO practice or not, keep in mind the one golden rule: If it’s good for your users, it’s good for Google. Incorporating elements that are for Google’s bot eyes alone usually leads to fishy results. The following is a list of ILLEGITIMATE SEO practices. Here’s what you SHOULD NOT be doing:

Using Redirects to Manipulate Google Page Rank

An illegitimate redirect is a one that occurs automatically when you approach a certain URL. As you click on the link to that site, the page URL (address) will appear for a short while and then automatically redirect you to the main site. This technique is used to increase the number of times the website will appear in search results, as it will appear through different domains.

Google’s crawlers will see a different page than the users, fooling the robot into giving a false page rank.

Not all redirects are considered spam, there are several redirect types that Google accepts and acknowledges, which you can read about in other blog posts here, or through Google’s Webmaster Guidelines.

100% Frames

We’ve already discussed iframes here in this blog. Just like the redirect, and the golden principle of SEO, if what your users see is different than what the Google bot sees, it’s a problem. A 100% frame page is a page covered completely by a frame that consists of different content from the rest of the website. End result – Google sees one thing on which it bases its page ranking and the user sees something entirely different.

Just like the redirect, this enables spammers to index the same site over and over again under different domains. While the different domains may have different content and get ranked as a result of that content, the end user will find himself viewing the same main site.

Hiding Texts and Links

If a text is visible to search engines only it is considered spam. So what does Google consider hidden text?

• Any text written in the same color (or close to) as the web page background.
• Any text situated in an area of the page that has been defined as hidden or invisible using CSS.
• Extremely small fonts that are not legible to internet user.
• Any text that is being hidden behind an image.

While you might find this useful, particularly if you don’t want to overload your web design with texts, it may very well backfire at you. It may get you kicked out of the ranking game altogether, not to mention that clicking ctrl-a in the browser may reveal your texts anyway.

Other Illegitimate Practices to Avoid

Spamming the keywords – using the same keyword over and over without any real content involved.

Cloaking – this is a technological ruse. As you enter the website, the website issues a query inspecting your status. If you are discovered as a crawler you will end up seeing a different page than you would have reached as a regular user.

Doorway Pages – these are pages created solely to optimize for a specific word. The chosen keyword is repeated over and over again on this page, suggesting high relevance to search engines. This doorway page will either include a link to the main homepage or it will include an automatic redirect to the homepage. Either way, this doorway is considered unethical SEO practice.

Excessive Linking between Websites – an exaggerated amount of links between two sites. What’s considered exaggerated? Good question. There isn’t a specific number of links and it depends greatly on the balance of the rest of the content. There is higher risk of getting caught when the two sites use the same IP. In general, triangle linking is much better for SEO purposes. This means that if your website is site A, and you sent a link to site B, site B will link to site C and site C will send the link right back to you – site A. Another unethical practice involves a bombardment of links on a single page or website. Link farms are a particularly deplorable practice.

Selling Links for PR

Lately, websites that have integrated a practice where they sell links to other websites (meaning, website x pays website y to include a link to it) have been losing ground fast. This is done in order to increase the page rank and is also considered deceptive.

So, How Will You Be Discovered?

Search engines use three different methods to discover culprit websites. The first is technological. Search engine bots are programmed to uncover some of the more obvious deception techniques. When the crawler runs in to such cases it will raise a ‘red flag’. This will lead to a temporary PRO penalty (in Google). Usually these penalties are only temporary but in certain cases they may become permanent.

Google and the other search engines also encourage users to report unethical website promotion techniques. You can report other websites through a special web page dedicated to this subject. This is Google’s Spam Report page. You need to sign in to use it though.

Forums are another method of discovering SEO scams. Apparently Google employees read webmaster forums and if they run into something suspicious… they do something about it.

In this blog we’ve been discussing search engine optimization from many different angles and one of the primary subjects has always been keywords, and how to use them. But how do you choose the right keywords for your website? Good question.  Here are a few tips.

Choosing your keyword involves several stages:

1. Brainstorm. Visualize your potential customers. What kind of words would your customers use when attempting to find information or services which your site offers. Think of alternative spellings, different word combinations, synonyms, slang…
   A good way to find out what keywords to optimize is by researching the keywords being used by your current customers. If you already have a website this is a good way to go.
2. Take Advantage of Keyword Research Tools. There are several online tools that can help you sift through the thousands of keyword options. These include Google Adwords, Google Trends, Wordtracker and Overture. I will go into further detail on each of the tools, but suffice to say using these tools can give you data on trends and statistics related to keyword selection.
3. Check Out the Competition. Certain keywords are very popular but very competitive. Take a look at the websites currently ranked in the first places to understand the scale necessary to overtake these spots. Your website may be a spiritual haven for example, but using just the word God as a keyword, may not be the wisest decision. God is the second most popular search term on the internet (after sex of course), and when you search for it in Google, there are 397,000,000 results as of today, November 2009.
4. Create a Chart. Analyze the keyword data you’ve collected in a chart and compare traffic, relevance to your website, each keyword’s conversion rate etc. This method is the best way to reach an informed decision. After you’ve selected and implemented the targeted keywords, you can use analytics programs (such as Google Analytics) to review and refine your choice of keywords.

Keyword Research Tools

Adwords – Adwords is dedicated to advertising in Google, but it also has the keyword external tool that is very useful for finding new keyword ideas.  You enter a word or phrase, and it will generate related keywords along with some basic information on them. This is a good place to start your brainstorm session.

Google Trends – Google trends is great because it lets you see which keywords are more popular than others in a simple graph. In both cases you have the option of changing different parameters to suit your specific search needs.

WordTracker – another popular tool for keyword data collection. WordTracker acquires most of its statistics through the meta search engine Dogpile that has approximately 1% of all searches online.  WordTracker provides a lot of detail, and even though this information comes from a relatively smaller piece of the pie, it is relatively reliable.

Overture – Overture was re-branded Yahoo! Search Marketing and provides data collected from searches performed in Yahoo! Yahoo has 22%-28% of searches online. It provides good data and methods for measuring comparative numbers.

Keyword Analysis Parameters

Even after choosing your keywords and implementing them in your website tactfully you should always stay alert to changes in trends and the general data. Here are a few parameters by which you can test the keywords you like best:

• Conversion Rate – this parameter covers the percent of surfers searching for that term who converts. To convert in this case, means to click on an ad, to purchase a product etc)
• Predicted Traffic – a prediction of the amount of surfers who will be searching for this specific keyword each month. This data may change as trends do, so stay updated
• Per Customer Value – this parameter covers the average revenues per customer using the keyword and leads to a comparison of lucrative keywords vs. less profitable ones.

Once you’ve analyzed this data you should be well on your way to optimizing your website for the best keywords possible. Remember, it takes more than a couple of days and the key to SEO is also a lot of patience and persistence.

Don’t try to grab the entire pie at once. Rather, work slowly and carefully through the keywords and build your site gradually. This is also a better method of working with Google, which usually credits older sites before new ones anyway. Target one or two main keywords or phrases per page tops and work your way up in the page ranks. As your website matures, gains more and more links, grows in terms of content and pages and acquires greater legitimacy with the search engines, you’ll find targeting multiple keywords more feasible.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

This will be useful for those of you who are wondering whether Google has indexed your site, and what it looks like from the crawler’s POV.

The feature I’m talking about is the cache feature.
The technical definition for cache memory is ‘a fast storage buffer in the central processing unit of a computer’. Basically, cache is storage and what this means is that Google stores each website it crawls.

Google takes a snapshot of each of the crawled pages and stores (caches) this version. As you enter a search word, notice that practically every search result offers a regular link and a ‘cached’ link.

Why is this useful?

This is useful in cases of internet congestion (if you are unable to access the current page), if a website is very slow to upload or if the owner is working on the page and subsequently making it unavailable. Remember, when you view a cached web page you are viewing that web page as it appeared during the crawlers last visit. It may be quite different in the present.

Also, when you visit a cached version of a website from the Google search, you will see this page with your keywords highlighted in different colors. This can make it easier for you to find the content you were searching for.

So how does this affect You?

The good news is you can see Google’s stored snapshot of your website. This is a great solution for those of you who are wondering if Google has indexed your Flash website, and how exactly it sees it.

To see a cached version of your website, enter your website’s URL with the word cache: before it in the Google search. For example: cache:http://www.seomywix.com. If your website comes up, this means Google has already indexed it.

Another way to see the cached version of your website is to search for it in Google and choose the ‘cached’ link instead of the regular title link.

You can also download Google’s nifty tool bar, a very useful device in general, and cache the page you’re looking at.

At the top of the cached page is a header reminding you that you may not be viewing the current version of the website. It also gives you the date on which the crawler indexed this page. This is a good way for you to find out when and how often Google’s crawler indexes your website.

One last piece of information on cache. Google will cache the first 101kilobytes of text on your website, so if you have more than that (texts that is), don’t be surprised if you can’t retrieve it in the cached version of your website.

7 Super Tips to Getting Google to Crawl Your Site Faster

Search engine crawlers will index your new website, but it may take them anywhere from 1 month to 3 months. Three months is a long time and I know that I for one really don’t have that kind of patience. So for those of you who are like me, here’s some information on your Wix website’s indexing process and what you can do to help.

Can Google Index My Flash Website?

There’s been a lot of discussion on whether the search engines can actually crawl and read Flash websites. As of today, at least Google and Yahoo are able to index texts compiled into SWF and any HTML automatically generated by Flash. Even though SWF itself isn’t particularly searchable, any content (texts) inside a SWF can still be visible and indexed easily using the right techniques. In short, don’t despair – your Wix can and will definitely be indexed. Wix was designed especially to suit Google and the other search engines. Also, we are always developing Wix to remain on the cutting edge with SEO updates from Google and different online sources.

Just look at the picture below. Wix’s website is created using the Wix editor, and there it is ranked right at the top of the first page. Try a few other relevant keywords and see what happens.

Now let’s approach other tactics.

1. Make Sure You’ve Checked the Settings Boxes

First of all, make sure you’ve checked the ‘List in Search Engines’ box in the Wix editor’s settings menu. If you haven’t done so thus far, visit the editor and do so now.

2. Titles, Descriptions and Keywords

Make sure to update titles, descriptions and keywords in the Wix editor’s settings menu.

The title and description appear in search engine results so even though you can’t see the description on your site, it is one of the most important marketing elements, both in terms of the search engines and towards generating traffic.

A good title: This should include your website’s name, and be up to about 10 words long (70 characters).

A description: Should include relevant keywords and be about 30-35 words long (or up to 190 characters).

Keywords: Add about 5-7 keywords to the Wix editor settings menu. Make sure to use keywords that are relevant and actually appear in your general content. Use as many of your keywords as possible in your description, title and headers to strengthen their relevancy. For more information on the Settings check out the Wixpedia.

3. Words, Words, Words

Make sure you have enough good and relevant content. Textual content is Google’s bread and butter. You need to have at least 400 words on your Home Page and 250 words on each of your website’s other pages. If you don’t already have that, start thinking creatively on what kind of written content you can add and where to place it. Also keep in mind that Google (and the other search engines) like relevant sites. It’s not a great mystery that if your site is a business website, it may be slightly confusing if you give it an Arts and Crafts title. Your keywords and texts should be organic, relevant and natural.

If you really don’t want text on your page you can add it as a small footer at the bottom of the page for example.

4. The Chain of Links

Get as many incoming links as you can onto your web page! Google finds new sites through incoming links. As it crawls a familiar site, it follows links from that site to other websites. If you don’t have any incoming links to your website, it just won’t be discovered. Wix automatically creates two links for you when you a build a website using one of Wix’s templates. One is from the directory and one from an XML site map. This helps Google crawl your site but there are many other things which you can do. If you’re having trouble finding someone to send links your way (and you don’t have another website that’s already indexed for example), try link exchanges. People are always grateful when you send traffic their way, and let’s face it; nobody is going to stay in your website forever. So you might as well make friends. Add the links organically into the text. For example, if I want you to read more about Flash templates, I’ll anchor the link into the text.

5. Get Quality Links

Get good, quality links. Google crawls an average site once a month. On the other hand, it crawls the big sites, such as Dig, Facebook, Twitter and Wikipedia every day, so if you add an incoming link to your website from your facebook account, you raise the chances that your website will be indexed fast.

6. Submit Your URL to Major Search Engines

Submit your website directly to the major search engines. Once you’ve done that and read our previous blog about texts and how Google loves them, try submitting your URL to Google . This may make the process a little faster. Submit your website to the other major directories: Google, Yahoo , MSN , Ask etc.

7. Connecting Your Domain

Index your new domain to Google. If you plan on upgrading your Wix account to use your own domain, we highly recommend you do so before submitting the original freebie account. The reason being, that when you index the Wix URL, it takes Google about a month to index it. Once you connect and submit your new domain, the entire process begins from scratch, thus taking double the time it would to submit the final URL from the start.

To dig deeper into the world of SEO, visit Google’s webmaster’s site.

They say wise men consider their words carefully. This rings true in our case as well. I’d go so far as to say that you should do more than consider your words, you should research them. Sounds easy? Well, in fact it is. Find out how to work with Google and help give your site ranking a bump in the right direction, using relevant terms of course. Let’s break it down into a few simple steps.

First of all, let’s say you have a supermarket website and you want surfers to know that you sell the best bananas in town. Check out Google’s freebie Search Engine tool, Adwords , to find out what good keywords should be interweaved into your site texts. Type bananas for example, and you may discover that other good keywords include ‘green bananas’ and ‘ripe bananas’ for example.

Web Page Settings

Title and Description in Google Search Results

Another place you can look is the Google search itself. Type in your keyword and find out how many other sites are already listed under this keyword as well as keyword ideas at the bottom of the page.

So now we get to the point.
The first thing Google really loves is a good title. Titles should be short and precise. Google will display up to 66 characters and crop the last word before this total is exceeded. Yahoo allows for up to 120 characters. If you want to be really smart, why don’t you create a primary title with a secondary supplement so that you can take advantage of both search engines? The title is one of the most important elements which the search engine crawls to determine how to index the site. Make sure you use at least one of your primary keywords here. To enter a title visit the document settings in Wix’s Flash website builder as can be seen in the picture. The website title will appear at the top of the web page as well as in search engine results.

The second thing Google absolutely loves is a good description. Try to be savvy in the way you build your sentences to include as many keywords as possible, and perhaps even repeat a primary keyword that is important to you, while creating a logical and eye catching sentence. This is the text that appears under the title in search engine results. Another factor to consider is its length. It should not be longer than 200 characters. You can write more, but no one will ever see it.

The third thing Google wants is a lot of texts. The texts on your page make the keywords you listed in you Meta tags (no more than seven) relevant. Optimizing your text is one of the more important steps in helping your website achieve a higher ranking in the Search Engines. Your web page should include plenty of text and should contain each of the keywords and keyword phrases you listed in the Meta tags, used in different variations and different locations on the page. If the keywords and keyword phrases you listed in your Meta tags don’t exist inside the text body of your website, they will simply be ignored by the Search Engines.

Each of your keywords and keyword phrases should appear at least three times within your text, but not more than seven, Google and other search engines recognizes spamming when it sees it.
Last but definitely not least, Google is head over heels for headers. A header appears in the Meta text as H1, or H2 and so on and so forth. However, to insert a header you need to use the title tool in the Wix Flash website editor. This is the difference between paragraph blocks and title blocks which you use to insert texts into the actual web page. If you have a title, you can insert it into your website either using the paragraph’s option or the title option, but why would you waste a good opportunity to strengthen your keywords?

Wix Editor Title Tool

That’s it for today. Get creative; it’s basically you against the machine and I’m sure you can find a way to outsmart it.
Remember!! It takes a few weeks for Google to index your page and the same goes for any changes you make, so don’t expect you ranking to change overnight.

You can also always visit Wix’s support to get some more information on how to optimize your Wix website.

This is just the very basic beginning of the journey we’re about to embark on as we explore different facets of Search Engine Optimization. So start researching keywords and lets meet again next week to discuss a few of the other ideas and possibilities open before you.

Have a good one!

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…